Let your walls dance

Drippy is live and in effect! 🎉 After extensive preparation, research and analysis, and maybe some blood, sweat, and tears, we are off and running!

Drippy Spray was started because language and representation matters. Drippy solves for media that appropriates, misleads and lacks authenticity. Drippy is better equipped politically, technically, and strategically. We can develop a journey and path, create content with beautiful implementation, and leverage multi-cultural millennialism in a real way.

Why did we do this? Why did we start this. Because we believe in art, equity, equality and justice. Because intersectionality matters. Because Black Lives Matter. And Latinx Lives Matter, and First Nation’s Lives Matter and Trans Lives Matter, and the lives of Women matter and other marginalized and disenfranchised people. It was important to have a top-tier, highly talented agency that represented for the real.

You know that clueless piece of broadcast, the one with Kendall Jenner and the Pepsi? 🥤 Yep, that was a red flag. Not the first, just a reminder that my work was not done. It also didn’t help that there were multiple case-studies that showed advertising campaigns supporting rape culture through copy that read something like “No means yes”. It was clear what kind of creatives were being hired and what kind of culture was being sustained at big ad agencies. It’s not diverse and is problematic. We saw it personally in Chicago and now in Los Angeles. Hegemony in media is a problem. Ok, challenge accepted. We solve for that through our model. We do so by by being intentional with representation, not pulling punches politically, and creating with solidarity in mind.

So, tell ‘em to hold on to their clients, guys. We’re taking them. And it will be easy because of our point’s of difference. We believe in something. We can speak to it flawlessly. We’re in this fight together. And we happen to be better and highly versed in more areas such as strategy, direction, design, graffiti and identification with people’s culture than any other “competitor”. Our why is our strength and our premium skills just happen to be the bonus. That’s something to be thankful for. 🙏🏼 We’re excited.

Thank you for riding with us. ✌🏼

Step One

#letyourwallsdance